Speed shapes first impressions
Before a visitor reads a single word, your site has to load. Slow pages lose visitors, lower search rankings and reduce the number of people who contact you.
Fix the common problems first
Compress images, use modern formats such as WebP, remove unused plugins and enable caching. These steps often produce the biggest improvement with the least effort.
Test on real devices
Check your site on a mid-range phone and a slow mobile connection. Performance tools give useful scores, but real-world testing shows what your customers actually experience.